Close up of a mobile phone held in hand. The display shows a home decor catalog and a product page for a Brandy Dining Table (with add to cart button).

Create a Digital Catalog Online

Turn your PDF into an interactive online catalog your customers can browse, tap, and buy from, without leaving the page. Publitas is digital catalog software built for retailers and e-commerce teams who want their catalogs to sell, not just look good.

TRUSTED BY 2000+ CUSTOMERS, INCLUDING LEADING RETAILERS SUCH AS

Decathlon logo
METRO logo
Homecentre logo
Staples logo
Williams Sonoma logo

One platform, every kind of online catalog

Whatever you sell, the format adapts. These are the catalog types our customers publish most.

Retail and grocery flyers

Publish your weekly promotional flyer online the same day it goes to print. Update prices and pull out-of-stock items without republishing, and push the same flyer to affiliate and promo portals to reach shoppers already looking for deals.

Fashion lookbooks

Pair editorial photography with tappable product windows so a browsing customer can move from inspiration to cart in two taps. Add video and GIFs to show fabric, fit, and movement that a static page cannot.

Furniture and home catalogs

Long consideration cycles need detail. Link every product to specs, dimensions, materials, and finish options, and let shoppers save favorites to return to later.

B2B wholesale and distributor catalogs

Give buyers a browsable, always-current product range with SKUs tagged automatically from your feed. Add WhatsApp or email checkout so orders come through without a full e-commerce build.

Automotive and parts catalogs

Handle large product ranges with automated SKU tagging and dynamic grids, so a 400-page parts catalog stays accurate without manual maintenance.

Seasonal and campaign catalogs

Build a campaign catalog in days, publish across your website, email, social and WhatsApp, and measure which products drove the revenue.

Digital catalog examples from brands using Publitas

Why retailers create their digital catalogs with Publitas

Close up of a mobile phone showing a beautiful woman wearing a pearl necklace. A product display page shows more info about the necklace and an add to cart button.

Shoppers add items to cart straight from the catalog page.

Removing the jump between inspiration and checkout keeps the purchase intent intact.

Automated SKU tagging and rule-based pricing updates mean your team is not re-linking products every time the range changes.

Distribute to affiliate and promo portals where shoppers are already comparing offers, on top of your site, app, email, WhatsApp and social.

Every view, click and conversion is tracked, with GA4 and Matomo integration, so you know which pages and which products earned their space.

What's inside our online catalog software

Shopping cart integration​

Let customers shop from your online catalog and link product pages to your shopping cart.

Product hotspots​

Tag any product on any page with interactive hotspots carrying price, details, and a buy button.

WhatsApp and email checkout ​

Shoppers build a cart and send the order via WhatsApp or email, useful where full e-commerce checkout is not in place.

Automated SKU tagging

Import your product feed and SKUs are tagged as hotspots automatically across the whole catalog.

Mobile-first reading

Vertical scrolling adapts the catalog for phones, where most of your traffic reads it.

Multimedia hotspots

Add video, GIFs, and 3D images to show products in use and cut return rates.

Analytics and data solutions

Track performance page by page and product by product, with GA4, Matomo and more.

Dynamic content and personalization

Generate catalogs straight from your inventory and serve personalized offers.

Accessibility compliance

Publish catalogs that meet ADA, EAA and BFSG requirements, so your content is open to every shopper and your business stays compliant.

Affiliate and portal distribution

Publish directly to promo and affiliate platforms from the same catalog, no separate upload.

How to create a digital catalog in three steps

1

Convert your PDF into an online catalog

An icon of a PDF file with a yellow sweater.

Upload your catalog PDF. The editor converts it into an interactive, page-turning digital catalog and gives you a shareable link.

2

Make it shoppable

An icon showing a yellow sweater on a desktop, mobile, and in a shopping cart.

Add product links that send traffic to your store. Import your product feed to place product display windows inside the catalog, then connect your store to enable add-to-cart buttons and an in-catalog shopping cart.

3

Publish and distribute

An icon showing chat bubbles with a like and a hashtag.

Publish to your website, app, email, WhatsApp and social channels, and push the same catalog to affiliate platforms to reach shoppers you do not yet have.

An online catalog maker your marketing team can actually use

You do not need a developer or a designer on standby. The Publitas catalog maker works from the file you already have.

A digital catalog spread about skin creams with an editor UI. A slideshow and a video are added to the catalog.

Whatever your design team produced for print or for email becomes the base layer. No rebuild, no re-export.

Drop hotspots, product windows, video, links and shop-now buttons onto the page in the editor. No code.

See exactly how the catalog reads on desktop, tablet and phone, including vertical scroll mode.

Update prices, swap images, add or remove pages, and the published catalog updates in real time. The link you already shared stays the same.

Every view, click and conversion is tracked, with GA4 and Matomo integration, so you know which pages and which products earned their space.

Go further with dynamic catalogs

Publitas Dynamic generates catalogs straight from your product feed. Templated grids fill automatically through rule-based settings, so a catalog can be built from your inventory rather than from a design file. Because the catalog reads live inventory, it never shows an out-of-stock product or an old price. For teams publishing weekly or across many regions, this removes most of the production cycle.

1

From static PDF to
online catalog

Front page of MOMA's Fall/Holiday 2023 digital catalog. Showing an orange chair on a green floor, and tables that look like abstract humans.
2

Optimized grid in
digital catalog

A mockup of a grid layout that has yet to be filled with products.
3

Automated catalog creation and distribution

Top: A modal window with rules such as: Product Category contains Outdoor Seating. Bottom: A catalog page is generated showing outdoor seating products.

Works with the stack you already have

E-commerce platforms

Shopify, Magento, WooCommerce and others, with real-time product and inventory sync.

Analytics

GA4, Matomo, and your existing reporting setup.

Product feeds

Standard feed formats, mapped to your catalog templates.

API

Build your own workflow with the Publitas API.

How Publitas compares to standard flipbook tools

Most tools in this category convert a PDF into a page-turning flipbook and stop there. Publitas was built for retail and e-commerce, over 18 years working with large international retailers.

Publitas Typical flipbook tool
PDF to online catalog Yes Yes
In-catalog cart and checkout Yes Limited or none
Automated SKU tagging from feed Yes No
Catalogs generated from inventory Yes No
Affiliate and promo portal distributionn Yes No
ADA / EAA / BFSG accessibilitys Yes Rarely
Product-level revenue attribution Yes Basic view counts
ISO 27001 and SOC 2 Type IIe Yes Varies

Comparing specific tools? See Publitas vs Issuu and Publitas vs iPaper.

What customers say about Publitas

Check out what our customers have to say about our catalogs.

"With the launch of our digital catalogs we’re reaching more people early on in the discovery phase of shopping and we generate more relevant traffic."
Headshot of Peter Scholtes
Peter Scholtes
Media Markt
"It's easier for our customers to move from inspiration to purchase. Online magazine readers outperform the website average when it comes to conversion."
carmen smeets 1 Publitas
Carmen Smeets
Expresso Fashion
"The biggest reason for us to use online publications is to connect the off- and online world to create an omnichannel experience for our customers."
leonie weigt Publitas
Leonie Weigt
BUTLERS

More on digital catalogs

Learn more about discovery marketing, shoppable content, our product, or get some catalog inspiration.

Frequently asked questions

A digital catalog is an online version of a product catalog that shoppers can browse, search and buy from directly. Unlike a PDF, it carries interactive elements such as product links, hotspots and add-to-cart buttons. More on how digital catalogs work.

Yes. Self-service customers can start a free trial and publish a catalog without a sales call.

Just a few minutes from uploading your PDF to a published, shareable link. Adding product hotspots takes longer, though automated SKU tagging removes most of that work.

PDF is the standard starting point. You can also generate catalogs directly from a product feed using Publitas Dynamic.

You add shop-now buttons, product links or product display windows onto catalog pages. When a shopper taps one, they can view product details and add the item to their cart, either inside the catalog or on your store. See checkout solutions.

Yes. Publitas integrates with Shopify, Magento, WooCommerce and others, with real-time product updates, inventory sync and direct checkout.

Yes, and the changes go live immediately on the same link. Update pricing, swap images, add or remove pages without republishing or resharing.

Yes. Analytics and tracking attribute clicks, views and conversions to specific products and campaigns.

Yes, automatically. Vertical scrolling adapts your catalog for phones and tablets. More on mobile catalogs.

Yes. Templates, colours, fonts, layouts and your own branding elements are all customisable.

Yes. Readers build a favourites list to buy later, share or take in-store, and you see which products get saved most.

On your website, in your app, and via email, social media and WhatsApp. You can also publish directly to affiliate and promo portals through our platform partnerships.

Ready to publish your first shoppable catalog?

Start free and publish a catalog today, or talk to someone who has done this with 2,000+ retailers.