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# Publitas: Publish catalogs online. Inspire visitors. Sell more.

## Sitemaps
[XML Sitemap](https://www.publitas.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Captando Audienciàs in Mexico: What Marketers Can Learn About Digital Distribution and Engagement](https://www.publitas.com/blog/captando-audiencias-mx-what-you-can-learn/): Several insights from Captando Audiencias extend beyond Mexico:
- [How to Grow Retail Reach with Digital Catalogs](https://www.publitas.com/blog/grow-retail-reach-with-digital-catalogs/): Retailers are battling shrinking attention spans and an endless sea of choices, where the fight for customer attention is fiercer than ever. For marketing leaders, retail reach is not just about getting seen — it’s about influencing buying journeys, driving measurable ROI, and making every catalog work harder. Winning isn’t about producing more content; it’s about placing the right message in the right moment, backed by data and aligned to your wider retail strategy.
- [Accessibility Legislation in Italy: Preparing for the Stanca Act and the European Accessibility Act](https://www.publitas.com/blog/italy-stanca-act-accessibility/): From June 2025, Italy will enforce its version of the European Accessibility Act (EAA), known as the Stanca Act. This landmark regulation ensures that digital products and services are designed to be accessible for all individuals, including the millions of people living with disabilities across Europe.
- [The Strategic Impact of Generative AI on Spanish Retail: Lessons from Carrefour](https://www.publitas.com/blog/generative-ai-in-retail-carrefour-ai-rollout/): Generative AI (Artificial Intelligence) is no longer an experimental technology; it is becoming a strategic differentiator for retailers seeking efficiency, resilience, and growth. Across Europe, retailers face the dual challenge of rising operational costs and heightened customer expectations for seamless, personalized experiences. AI promises to address both simultaneously.
- [The 7-Step Holiday Season Guide for Smart Retail Campaigns](https://www.publitas.com/blog/7-step-holiday-season-guide-retail-campaigns/): This holiday season guide is designed to help you make the most of one of the biggest retail windows of the year. From Black Friday and Sinterklaas to Christmas and New Year, shoppers are ready to spend, and your digital catalog needs to be in top shape to capture their attention and convert interest into action.
- [Why Your Digital Catalog Could Be Your Best Lead Capture Tool](https://www.publitas.com/blog/digital-catalogs-as-a-lead-capture-tool/): Using a strategic lead capture tool effectively can make getting new leads much easier when seamlessly included in the consumer journey. Visitors scroll past emails, ignore landing pages, and rarely fill out forms. Consumers are used to skimming past forms and pop-ups, so capturing their attention takes a smarter approach. The best strategy is to place lead capture forms in spots that naturally fit the customer journey and offer something valuable in return. Embedding forms directly within a digital catalog creates a seamless experience. The user is already browsing, so giving them a useful offer makes sharing their details worthwhile. Lead capture, when done correctly, can boost conversion rates significantly.
- [Halloween Trends Every Retailer Should Watch In 2025](https://www.publitas.com/blog/halloween-trends-every-retailer-should-watch/): As the key Halloween Trends for 2025 begin emerging across social media and in stores well ahead of the season, retailers are preparing for a season filled with creativity, technology, and earlier-than-ever shopping. Last year, U.S. consumers spent $11.6 billion on Halloween-related purchases, including candy, costumes, decorations, and greeting cards. This was slightly lower than the record $12.2 billion in 2023, according to the NRF. Understanding these Halloween trends will help retailers capture attention and increase sales.
- [What EU Accessibility Means for Your Business](https://www.publitas.com/blog/what-eu-accessibility-means-for-businesses/): As of June 28, 2025, digital content published in the EU must comply with the European Accessibility Act (EAA). Similar laws exist globally, including Germany’s Barrierefreiheitsstärkungsgesetz (BFSG) and the Americans with Disabilities Act (ADA) in the US. These laws are rooted in the WCAG 2.1 AA guidelines, which set the international standard for making digital content usable by people with disabilities.
- [How Supermarkets Use Digital Catalogs to Increase Revenue](https://www.publitas.com/blog/supermarkets-digital-catalogs-revenue/): Paper flyers might still show up in your mailbox, but today’s forward-thinking supermarkets aren’t banking on them to drive revenue. They’re doing something much more effective: using digital catalogs to reach shoppers with relevant deals at exactly the right time and place.
- [Single Page vs Booklet: How to Choose the Right Digital Publication Format](https://www.publitas.com/blog/choose-the-right-digital-publication-format/): If you’ve ever flipped through a glossy online magazine, browsed a seasonal retail catalog, or opened a company brochure on your phone, you’ve already experienced how much the digital publication format shapes the reading experience. For anyone creating a digital publication, whether you work in retail, publishing, education, or corporate communications, choosing the right digital publication format isn’t just a design choice. It affects how your audience engages with your content, how easy it is to read, and whether they stick around. The big question is simple: should readers view it one page at a time or as a two-page spread, like a printed magazine?
- [What Retailers Can Learn From Prime Day: Strategic Lessons for the Second Half of the Year](https://www.publitas.com/blog/what-retailers-can-learn-from-prime-day-2025/): This year’s Prime Day, now effectively a four-day event, generated $24.1 billion in online sales. While the headlines focused on record-breaking numbers, the real insights lie beneath the surface - in how consumer behavior is evolving and what this reveals about the remainder of the 2025 retail calendar.
- [AI Search and the New Rules of SEO: 6 Burning Questions Answered](https://www.publitas.com/blog/6-burning-ai-search-questions-answered/): AI search is reshaping how people discover content online, changing SEO. We’ve certainly moved far beyond the days of black hat SEO tricks like stuffing pages with hidden or irrelevant keywords. With tools like Google’s Search Generative Experience (SGE), Gemini, Bing Copilot, and AI-powered assistants such as ChatGPT now influencing how users get answers, the traditional SEO playbook is no longer enough.
- [Generative AI Tricks Helping Retailers Reduce Costs](https://www.publitas.com/blog/generative-ai-tricks-reducing-retailer-costs/): Thanks to Generative AI, the days of 16-hour-long product shoots look to be on their way out, especially in food and grocery, where product photography has traditionally done the heavy lifting when it comes to marketing and merchandising. But traditional shoots come at a price: stylists, photographers, props, location rentals, food waste, and editing. Multiply that across seasonal campaigns and product lines, and it quickly drains the marketing budget.
- [H1 2025 Catalog Performance Benchmarks Every Retailer Should Know](https://www.publitas.com/blog/h1-2025-catalog-performance-benchmarks/): Our industry benchmarks report has returned with fresh catalog performance insights for H1 2025. Our last edition, Beating the Benchmarks 2024, laid the foundation for businesses to understand how their digital catalogs and flyers performed within their industry. 
- [AI Shopping: 7 Surprising Ways It’s Changing Consumer Buying Behaviour](https://www.publitas.com/blog/ai-shopping-changing-consumer-buying/): Since ChatGPT exploded onto the scene three years ago, AI has slowly taken over nearly every aspect of our lives. From AI videos to AI shopping, there are hundreds of different ways to use this new tool, and retail customers are making the most of it. From more innovative price comparison tools to virtual try-ons, shoppers today use AI to save time, get better value, and confidently make decisions.
- [What Sparked 400% Growth in This Retail Product?](https://www.publitas.com/blog/400-growth-in-this-retail-product/): What do oat milk, meat-free burgers, and seed oil-free snacks all have in common? They each started as niche retail products and exploded into mainstream retail categories because brands focused on changing consumer preferences.
- [Under Pressure, But Open to Change: What LATAM Retailers Can Learn from Shifting Consumer Behavior](https://www.publitas.com/blog/latam-retailers-changing-consumer-behavior/): Across Latin America, pressure is mounting, but not just on consumers’ wallets. LATAM retailers are also navigating a fast-changing consumer base that’s increasingly digital, economically divided, and emotionally driven. While the macroeconomic outlook for the FMCG market in 2025 remains stable across LATAM, according to Kantar’s Pressure Groups LATAM 2025 study, what lies beneath is anything but calm.
- [Why Supermarkets Need to Make Summer Retail Effortless](https://www.publitas.com/blog/make-summer-retail-effortless-supermarkets/): According to data released by the BBC, UK supermarkets have just endured their worst month in more than a year. Early summer retail volumes tumbled -2.7 % in May 2025, the sharpest monthly fall since December 2023. Food shops were hit hardest as shoppers trimmed back on alcohol, tobacco, and everyday basket fillers, and even DIY and clothing sales slowed despite two Bank Holidays and decent weather. 
- [French Retail Group Results in P4: A Turning Point Toward Proximity, Digital, and Personalization](https://www.publitas.com/blog/french-retail-group-results-p4-analysis/): From March 24 to April 20, 2025, the French retail sector demonstrated once again that agility, proximity, and digital engagement are key.  According to the latest data from Worldpanel’s P4 2025 report, Fast-Moving Consumer Goods (FMCG) and Fresh Self-Service (FLS) sales grew by 2.1% across generalist retail channels. This growth was largely fueled by an increase in checkout activity and a slight rise in purchase frequency (+0.1 transactions per household).
- [How Google Marketing Live’s Updates Can Boost Holiday Sales](https://www.publitas.com/blog/google-marketing-live-boosts-holiday-sales/): If you’re a retailer thinking about your marketing strategy for the next six months, especially the upcoming holiday season, this year’s Google Marketing Live announcements offer plenty to pay attention to. From video shopping experiences and app measurement to AI-powered creative tools, the latest updates are all about helping brands connect with shoppers more visually and interactively.
- [Google Update Drops a Bombshell – Here’s How to Prepare](https://www.publitas.com/blog/google-update-drops-bombshell-how-to-prepare/): At Google I/O 2025, a bombshell Google update reshaped the future of digital marketing, particularly in how shopping and search experiences now converge through AI. One standout evolution is the integration of virtual try-ons directly in search results, allowing users to visualize products like sunglasses or apparel without ever leaving Google. Coupled with this is the ability to purchase items directly within Google’s interface, turning the search engine into a fully-fledged e-commerce destination. These updates signal Google’s intention to reduce reliance on third-party sites by keeping users within its ecosystem (from discovery to purchase), offering brands new visibility and competition. We asked Marketing Manager Mark Blokhuis about the update and what it signals for retailers. 
- [Why User-Generated Content Might Be the Smartest Retail Move You Make This Year](https://www.publitas.com/blog/why-user-generated-content-is-smartest-move/): If you’re in retail and looking for ways to cut through the noise, especially in a crowded market where everyone's running similar sales and pushing similar products, then user-generated content (UGC) might be the smartest move. 
- [Retail Tech Update: Retailers Double Down on Automation, Immersive Tech, and AI](https://www.publitas.com/blog/retail-tech-update-automation-immersive-ai/): April 2025 saw several innovative retail tech initiatives launch as leading retailers across sectors accelerated their technology investments to stay competitive, streamline operations, and deliver more personalized customer experiences. From spatial computing and AI-assisted merchandising to cloud transitions and robotics, the innovations unveiled this month reflect a broader shift toward smarter, faster, and more engaging retail. 
- [Content Is Commerce: How Best Buy Is Changing the Retail Marketing Game with Shoppable, User-Generated Content](https://www.publitas.com/blog/best-buy-changes-the-retail-marketing-game/): By focusing on retail marketing at the heart of its strategy, Best Buy is fusing social commerce, creator monetization, and retail media into a single ecosystem, positioning itself as a next-generation marketplace for products and influence.
- [A Retailer’s Guide to ChatGPT Shopping: What It Is and How to Get Your Products Featured](https://www.publitas.com/blog/a-retailers-guide-to-chatgpt-shopping/): One of the toughest challenges marketers face is increasing reach to new potential customers in a sustainable and affordable way. With the launch of ChatGPT Shopping, OpenAI has handed retailers a powerful new tool -free reach. This new capability helps shoppers discover and compare products directly within the app, offering AI-powered, tailored recommendations. For retailers, it unlocks a valuable new channel to connect with high-intent buyers, without relying on paid ads or complex integrations. With over 400 million weekly users, ChatGPT offers access to a vast and growing audience.
- [Why Content Platforms Matter More Than Ever for Wholesalers And Their D2C Relationships](https://www.publitas.com/blog/content-platforms-matter-more-than-ever/): Content platforms are becoming vital for brands looking to balance direct-to-consumer ambitions with retail relationships. In one of Nike’s first earnings calls under its new leadership in 2024, CFO Matt Friend acknowledged what many in the industry had realized: over-prioritizing direct-to-consumer (DTC) channels may have a negative impact. Nike's shift toward its webshops, mobile apps, and physical stores led many retailers to pull back. Foot Locker, for example, saw Nike's share of its inventory drop from 75% to 65% over three years. 
- [The German Retail Landscape Is Shifting – Here’s How To Adapt And Thrive](https://www.publitas.com/blog/adapt-to-germanys-shifting-retail-landscape/): After years of inflation-driven caution, Germany’s retail landscape is showing signs of recovery, particularly in the organic segment. But even with positive indicators, the path forward is complex. Economic uncertainty, evolving consumer values, and growing interest in sustainable lifestyles continue to reshape German shoppers' expectations.
- [Your Go-To Dynamic Catalog Strategy for Spring Promotions](https://www.publitas.com/blog/your-go-to-dynamic-catalog-strategy-for-spring-promotions/): Dynamic catalogs are one of the most innovative ways to take advantage of warmer weather and shifting shopper habits. As the sun comes out, people start planning garden upgrades, weekends away, and wardrobe refreshes; they’re ready to buy. And that seasonal mindset? It’s your opportunity.
- [The True Cost Of Paper Leaflets And The Case For Digital Transformation](https://www.publitas.com/blog/ditch-paper-leaflets-digital-transformation/): Every Earth Day, we’re reminded to consider the digital transformation strategies that add to big environmental wins. But what about the big habits we rarely question? Like the tradition of weekly printed supermarket leaflets. That familiar 20-page A3 flyer, stuffed with colorful promotions and specials, lands in millions of mailboxes across countries like France or South Africa, week after week. But have you ever paused to wonder: What’s the environmental cost of all that paper?
- [Retail Media Will Change the Game in 2025](https://www.publitas.com/blog/retail-media-will-change-the-game-in-2025/): CPGs and retailers must adapt to extreme volatility, and one of the most effective strategies is to leverage Retail Media Networks (RMNs). 
- [Sustainable Shopping Surges in Latin America – Brands, Take Note](https://www.publitas.com/blog/sustainable-shopping-surges-in-latin-america/): After years of decline, sustainable shopping is making a strong comeback across Latin America. The latest Sustain to Gain LATAM 2024 report by Kantar’s Worldpanel Division shows that environmental concerns are rising across the region, with more consumers than ever actively adjusting their shopping habits to reduce their ecological footprint.
- [French Retail Market 2025: Value, Private Labels, and a New Retail Reality](https://www.publitas.com/blog/french-retail-market-2025-finding-value/): The French retail market continues to feel the strain despite broader signs of economic easing. According to Kantar research, FMCG (Fast-Moving Consumer Goods) spending remained virtually flat in 2024, growing just 0.3%. While deflation has been in motion since June, shelf prices remain noticeably high; 90% of shoppers haven’t observed any drop, reinforcing the disconnect between economic indicators and lived experience at checkout.
- [The Retail Technology Show 2025 Showed Us Why Simplicity Still Wins](https://www.publitas.com/blog/key-takeaways-retail-technology-show-2025/): The Retail Technology Show 2025 took place last week at London’s ExCeL and was, frankly, excellent. With over 15,000 senior retail professionals, 400+ tech suppliers, and more than 125 industry-leading speakers under one roof, RTS 2025 delivered two days of cutting-edge innovation, thoughtful debate, and powerful networking. Here are just a few of the insights I walked away with:
- [Unlock Hidden Easter Flyer Potential With This Data-Driven Shift](https://www.publitas.com/blog/transform-your-easter-flyer-with-one-shift/): The NRF has reported that Easter spending is expected to hit $22.7 billion in 2025. This is a clear retail opportunity, and it’s no surprise we see a big spike in flyer publishing around this time. A lot of brands treat their Easter flyer like a checklist item: change the visuals, throw in some themed offers, and hit publish. But if you're looking to actually drive engagement and sales, that approach isn’t enough anymore.
- [Beyond ROI and ROAS Lies the Power of Return On Ecosystem (ROE)](https://www.publitas.com/blog/unpacking-return-on-ecosystem-for-retailers/): Enter Return on Ecosystem (ROE) - a more nuanced approach that measures the value created through partnerships, customer engagement, and operational efficiencies.
- [Unlock A Competitive Advantage With Data-Driven Content Optimization](https://www.publitas.com/blog/consultancy-data-driven-content-optimization/): 59% of marketers say they require help from IT to execute a campaign, revealing a gap in tools, expertise, or both. This makes content optimization difficult to execute effectively, especially when insights are delayed or disconnected from the action.
- [2025’s Top 7 Hottest Shopify Stores and How to Launch Your Own](https://www.publitas.com/blog/7-hottest-shopify-stores-launch-your-own/): If you want to replicate one of the hottest Shopify stores in 2025, it’s not just about having a trending product - it’s about understanding what makes top brands gain momentum and thrive and how you can apply the same strategies when launching a similar store. The biggest success stories aren’t just selling products; they’re building hype, tapping into trends, and creating brands people want to be part of.
- [Tariff Hikes, Rising Retail Prices, and How Retailers Can Adapt](https://www.publitas.com/blog/tariff-hikes-rising-retail-prices-retailers/): The US has recently imposed tariffs on imports from countries like Canada, Mexico, and China, increasing consumer retail prices. These tariffs affect various products, including electronics and everyday goods. Major retailers such as Target and Best Buy have indicated that these new tariffs are prompting price hikes, sparking consumer interest in understanding how tariffs influence retail prices (WTTW News).
- [Why Digital-First Content is the Future of Marketing](https://www.publitas.com/blog/digital-first-content-the-future-marketing/): But if you use printed communications in your marketing campaigns and want to switch to digital-first content, you must do more than upload your PDFs to the web. 
- [Retailers Risk Losing 5% in Revenue by Keeping Data Silos Intact](https://www.publitas.com/blog/retailers-risk-losing-revenue-to-data-silos/): In retail, small inefficiencies caused by data silos can lead to significant losses. Imagine an inventory team over-ordering a product because they don’t have access to real-time sales data while the marketing team is promoting an item already out of stock. The result? Missed revenue, wasted resources, and frustrated customers—all because critical information is trapped in disconnected systems.
- [Here’s Your 8-Minute HubSpot State of Marketing Cheat Sheet](https://www.publitas.com/blog/hubspot-state-of-marketing-cheat-sheet/): HubSpot’s State of Marketing 2025 report highlights major shifts in marketing strategies, AI adoption, content trends, and consumer expectations. To save you time, we’ve created a marketing cheat sheet that answers questions like: How can businesses leverage Hubspot’s insights to enhance engagement and drive sales?
- [The $650 Billion Opportunity in Shoppable Digital Catalogs](https://www.publitas.com/blog/650-billion-opportunity-in-digital-catalogs/): The global market for digital catalogs is experiencing exponential growth. According to Market Data Forecast, it is projected to grow from $122.51 billion in 2024 to $651.34 billion by 2033, with a CAGR (Compound Annual Growth Rate) of 20.4%.
- [Software or Service? The Surprising Deciding Factor When Choosing a Digital Catalog Maker](https://www.publitas.com/blog/choosing-a-digital-catalog-maker/): There are multiple digital catalog makers available on the market, often with little differentiation between them. However, while many of these companies claim to follow a Software-as-a-Service model, customers quickly discover that they are all Software and very little Service. 
- [Environmental Laws That Can Change the Way You Market Your Products For Good](https://www.publitas.com/blog/environmental-laws-change-the-way-you-market/): That is why it is critically important to monitor pending and current environmental laws that could significantly impact the retail industry in 2025 and beyond.
- [Retail Trends Take Center Stage at NRF 2025 in New York](https://www.publitas.com/blog/retail-trends-take-center-stage-at-nrf-2025/): The NRF Big Retail Show in New York is the premier event for uncovering retail trends shaping the industry's future. With over 175 sessions, 1,000 exhibitors, 40,000 attendees, and 5,000 brands, this year's event provided a valuable view of the innovations and strategies retailers need to thrive in an evolving market. Our CEO and VP of Sales attended this year’s show to connect with industry leaders, explore cutting-edge solutions, and bring back insights to help our platform stay at the forefront of retail innovation.
- [Elevate Your Valentine’s Gift Guide with These Inspiring Examples](https://www.publitas.com/blog/elevate-your-valentines-gift-guide-examples/): A Valentine’s gift guide is valuable for both shoppers and retailers. For shoppers, it simplifies the search for thoughtful gifts by offering curated ideas and inspiration tailored to the holiday. For retailers, it’s an opportunity to showcase products creatively and engagingly, driving traffic and boosting sales. With the right approach, a gift guide can turn the challenge of Valentine’s Day shopping into a seamless and enjoyable experience. If you’re exploring ways to inspire your audience and drive sales, check out our previous blog, Make Valentine’s Day 2025 Profitable for You, for actionable tips. 
- [How Leaflet Aggregator Platforms Boost Retail Reach](https://www.publitas.com/blog/how-leaflet-platforms-boost-retail-reach/): Staying visible and relevant is a constant challenge for supermarkets, and finding innovative ways to expand their retail reach is key. Digital leaflet platforms take the heavy lifting off retailers' shoulders by acting as aggregators, ensuring promotions reach a wider audience from one central hub. They also give retailers valuable insights into performance, making it easier to see what’s working and refine their strategies.
- [So You Don’t Sell Flowers or Candy, Can Valentine’s Day 2025 Still Be Profitable For You?](https://www.publitas.com/blog/make-valentines-day-2025-profitable-for-you/): Love it or hate it, Valentine’s Day 2025 will still be a global celebration of romance, friendship, and—let’s be honest—shopping. While opinions on this “holiday” may be divided (some cringe at the heart-infested décor, while others bake pink cupcakes weeks in advance), one thing is certain: the spending trend remains strong. Although the 2020 record of $27.4 billion hasn’t been surpassed yet, 2024 still saw a hefty $25.8 billion in holiday spend—only slightly down from the previous year and significantly increased from 2021 and 2022. 
- [Moving to Digital Publications? Here are 7 hidden considerations that determine your success](https://www.publitas.com/blog/7-considerations-for-digital-publications/): Businesses often prioritize design and distribution as key focus areas when they switch from print and above-the-line strategies to digital content and digital publications. Their first instinct is to protect their marketing reach and meet customers’ expectations. But behind the scenes, there are considerations most teams only think about when they reach the implementation stage—security, governance, technical infrastructure, and legal considerations. 
- [Six Trends Shaping Spanish Retail in 2025: How to Adapt and Thrive](https://www.publitas.com/blog/six-trends-shaping-spanish-retail-in-2025/): The Spanish retail industry is undergoing a significant transformation driven by shifting consumer expectations and technological advancements. For example, did you know that 74% of Spanish consumers prefer personalized shopping experiences?

## Pages
- [REWE Partners with Publitas to Transform Digital Offer Communication](https://www.publitas.com/rewe-partners-with-publitas-to-transform-digital-offer-communication/): Cologne – REWE, one of Germany’s leading grocery retailers, has partnered with Publitas to advance its digital offer communication strategy. As the first major retailer in Germany to discontinue printed brochures in 2023, REWE continues to innovate - ensuring that customers receive relevant, flexible, and data-driven offers across multiple platforms. This collaboration aligns with the evolving role of digital channels in the shopping journey, where shopping preparation increasingly takes place online, guiding and supporting purchases that later happen in-store.
- [Decoding the Data Act](https://www.publitas.com/decoding-the-data-act/): The European Data Act is reshaping how businesses collect, store, and share data. But while most companies focus on internal systems, many overlook a major risk area: third-party platforms.
- [Publitas Webinars (overview)](https://www.publitas.com/webinars-and-tutorial-videos/): Learn about Publitas.com and stay up-to-date
- [Publitas Whitepapers (overview)](https://www.publitas.com/whitepapers/): Find out more about our industry through these whitepapers
- [Are You Maximizing Your Digital Catalog’s Potential?](https://www.publitas.com/are-you-maximizing-your-digital-catalogs-potential/): Online shoppers expect seamless, engaging, and interactive shopping experiences—but is your digital catalog helping you convert browsers into buyers?
- [Beating The Benchmarks: Elevate Your Digital Catalogs Using Industry Benchmarks](https://www.publitas.com/beating-the-benchmarks-elevate-your-digital-catalogs-using-industry-benchmarks/): Get access to benchmark data across multiple industries in this 2024 Benchmarks Report. Backed by insights from 65,000 digital catalogs, this whitepaper provides the data and recommendations you need to set meaningful KPIs and implement optimizations that deliver real results.
- [Catalog Data Dashboard](https://www.publitas.com/catalog-data-dashboard/): Track catalog performance starting day one.
- [Distribute your catalogs on promo and affiliate portals](https://www.publitas.com/catalogs-on-promo-and-affiliate-portals/): One central distribution platform to reach your audience on many affiliates, online markets, and consumer portals.
- [Embed catalog on website & app](https://www.publitas.com/embed-catalog-on-website-and-app/): Reach your existing customers; share your catalog on social, link to it in your newsletter, or embed it on your site. You can use your catalog as valuable content on all of your channels.
- [Publitas — Convert with shoppable digital publications](https://www.publitas.com/): Meet the complete AI-enabled digital publication platform that grows your business.
- [Consultancy](https://www.publitas.com/consultancy/): Consultancy is a fully bespoke service — it depends entirely on your goals and objectives.
- [What is a Digital Catalog & How it Can Boost Sales in 2025](https://www.publitas.com/what-is-digital-catalog/): Catalogs have been synonymous with deal-shopping for centuries—even though they’ve changed dramatically. From immersive booklets of your favorite store to printed flyers promoting weekly deals. 69% of shoppers consult a flyer before making a purchase. (That figure is even higher in Europe!).
- [Traditie komt met een Prijskaartje: Waarom Retailers Kiezen voor Digitale Strategieën](https://www.publitas.com/waarom-retailers-digitale-strategieen-kiezen/): Door Nick Steggink, Sales Director: Benelux
- [4 Key Personalization Strategies in Latin American Retail](https://www.publitas.com/4-key-personalization-strategies-in-latin-american-retail/): The LATAM retail market is evolving at a rapid pace. Retailers who embrace digital transformation and personalized shopping experiences are leading the way in driving customer engagement, increasing conversions, and strengthening brand loyalty.
- [Create Digital Brochures Online](https://www.publitas.com/online-digital-brochure/): Use Publitas’ digital brochure maker to transform your PDFs into beautiful, interactive brochures accessible on any device — PC, Mac, iOS, or Android. Add tags, videos, audio, and web links with a click. Create, share, and engage your audience with ease.
- [Discover 6 Trends Impacting the Future of Retail in Spain](https://www.publitas.com/discover-6-trends-impacting-the-future-of-retail-in-spain/): Discover key trends that will shape the future of Spanish retail. Download our ebook to gain insights into the six most impactful trends, from omnichannel shopping experiences to AI-driven personalization and sustainability.
- [Digital Magazine](https://www.publitas.com/online-digital-magazine/): Use Publitas to turn your PDFs into engaging, interactive digital magazines. Create, publish, and delight your audience with stunning visuals and interactivity. It’s an ideal solution for professional publishers, businesses, and passionate amateurs. Simply upload your PDF magazine or design it online with Publitas.
- [The New Era of Digital Catalogs in e-Commerce and Retail](https://www.publitas.com/the-new-era-of-digital-catalogs-in-e-commerce-and-retail/): Modern consumers are looking for smooth, engaging, and, above all, personalized shopping experiences. This is where dynamic content comes into play.
- [Digital Lookbook](https://www.publitas.com/digital-lookbook/): Design and publish interactive digital lookbooks that inspire your audience and highlight your unique style, elevating brand storytelling through an engaging visual journey. Encourage shoppers to explore collections with interactive features like GIFs, videos, clickable product tags, and more.
- [In-Store Traffic Trends and Retail Challenges in 2025: The Power of Digital Catalogs](https://www.publitas.com/in-store-traffic-and-retail-challenges-2025/): Discover how brands harness the Power of Digital Catalogs to drive in-store traffic in Germany, Austria, and Switzerland.
- [Digital Catalog](https://www.publitas.com/digital-catalog/): Use digital catalogs to connect with new and existing customers swiftly. Add interactive and shoppable elements to guide users from discovery to conversion.
- [Flyer Research 2024](https://www.publitas.com/flyer-research-2024/): Receive a summary of the National Flyer Survey 2024. Get to know all the insights and current information about the digital flyer landscape. Learn more about:
- [Shoppable Landing Pages](https://www.publitas.com/shoppable-landing-pages/): Want to create your own shoppable landing pages?
- [Ipaper alternative](https://www.publitas.com/ipaper-alternative/): So how does Publitas rank as iPaper alternative? We have listed a full comparison overview below to compare both solutions on features and capabilities.
- [Features](https://www.publitas.com/features/): Amidst many of today’s modern designs, a wink to the past is sometimes exactly what we need. The page flip effect is one of those nostalgic features that will make your users smile.
- [Allgemeine Geschäftsbedingungen für Publitas-Kunden](https://www.publitas.com/allgemeine-geschaftsbedingungen-publitas-kunden/): BITTE LESEN SIE DIESE NUTZUNGSBEDINGUNGEN FÜR KUNDEN SORGFÄLTIG DURCH.
- [Customer Testimonials](https://www.publitas.com/customer-testimonials/): See what our customers say about us.
- [Vreugde uitpakken: 5 inspirerende strategieën voor uw digitale catalogus voor Sinterklaas](https://www.publitas.com/5-strategieen-digitale-catalogus-voor-sinterklaas/): Wat we leuk vinden aan dit idee voor een digitale catalogus voor Sinterklaas:
- [Jewelry](https://www.publitas.com/interactive-media-shoppable-images-and-videos/jewelry/): PUBLITAS INTERACTIVE — JEWELRY
- [Beauty](https://www.publitas.com/interactive-media-shoppable-images-and-videos/beauty/): PUBLITAS INTERACTIVE — BEAUTY & COSMETICS
- [Publitas Brands](https://www.publitas.com/publitas-brands/): Expanding over the years, Publitas is cultivating a notable portfolio of brands. We nurture and preserve each brand's identity and purpose to maintain our global leadership position. At the same time, we leverage our global distribution, creative resources, and operational expertise across all Publitas brands.
- [Fashion](https://www.publitas.com/interactive-media-shoppable-images-and-videos/fashion/): PUBLITAS INTERACTIVE — FASHION
- [Interactive Media – Shoppable Images and Videos](https://www.publitas.com/interactive-media-shoppable-images-and-videos/): Bring your media content to life with trackable interactivity. Increase engagement, clickthrough rate, and conversions by adding interactive media layers like forms, shoppable hotspots, and more.
- [Publitas for Small Businesses](https://www.publitas.com/publitas-for-small-business/): Publitas for small businesses — Our Gold & Silver plans are perfect for small & medium brands looking to make online catalogs inspiring, interactive, and shoppable.
- [Issuu Alternative](https://www.publitas.com/issuu-alternative/): In 2025, Publitas stands out as the ultimate Issuu alternative. With its focus on seamless integration, advanced shoppability features, and powerful customization options, Publitas empowers brands, marketers, and creators to deliver highly engaging, interactive content that drives results.
- [Custom Catalog Solutions](https://www.publitas.com/custom-catalog-solutions/): The sky is the limit for our team of specialists. You imagine it; we build it.
- [Digital Catalog Automation](https://www.publitas.com/digital-catalog-automation/): Get a digital catalog automation solution that lets you publish more without adding headcount
- [Publitas for Home Decor](https://www.publitas.com/publitas-for-home-decor/): Help your shoppers discover and buy your decor products from your Digital Catalog. Use Publitas for home decor catalogs to drive added revenue directly from your content.
- [Accessibility](https://www.publitas.com/publish-accessible-content-accessibility/): Yes, Publitas catalogs are fully accessible. By default, all accessibility features are included in all plans and publications as a platform standard, as accessibility should not be considered a feature but the primary user interface functionality.
- [Partner Program](https://www.publitas.com/partner-program/): Our Partner Program equips you with training, sales and marketing support, and dedicated resources to drive customer success and growth. By joining the Partner ecosystem, you can differentiate your offerings, create more value for customers, and capitalize on the growing demand for innovative digital publishing solutions.
- [Contact Partners](https://www.publitas.com/contact-partners/): Or give us a call; we're always ready to help you.
- [Pricing](https://www.publitas.com/pricing/): Publitas pricing. Try any paid plan 14 days for free. No credit card needed.
- [Enterprise](https://www.publitas.com/enterprise/): Publitas Enterprise combines a powerful platform and strategic partnership to support your team with digital publications on a global scale. Backed by our team of experts, we build digital catalogs to your requirements.

## Customer Cases
- [Digital Catalogs Enhance Alimerka’s Sustainable Retail Strategy](https://www.publitas.com/customer-case/alimerka-sustainable-retail-catalog/): Location: SpainIndustry: Grocery RetailWebsite: https://www.alimerka.es/
- [How Profile Generated More Foot Traffic with Location-Based Content](https://www.publitas.com/customer-case/how-profile-generated-more-foot-traffic-with-location-based-content/): Location: NetherlandsIndustry: Car ServiceWebsite: https://www.profile.nl/
- [How Gamma Tested and Improved the ROI of Their Digital Brochure](https://www.publitas.com/customer-case/how-gamma-tested-roi-of-their-digital-brochure/): Location: NLIndustry: Hardware / DIYWebsite: https://www.gamma.nl/
- [Karwei Improves Yield from Advertising Brochures](https://www.publitas.com/customer-case/karwei-improves-yield-from-advertising-brochures/): Location: NetherlandsIndustry: Hardware / DIYWebsite: https://www.karwei.nl/
- [OBI Poland — Interactive Advent Calendar Campaign with Publitas](https://www.publitas.com/customer-case/obi-poland/): Location: PolandIndustry: DIYWebsite: https://www.obi.pl/
- [Digital Lookbooks Transform The Rug Company’s Sales Strategy](https://www.publitas.com/customer-case/the-rug-company/): Views on The Rug Company's extensive product range
- [Coulisse — Crafting Interactive Experiences for Customers](https://www.publitas.com/customer-case/coulisse/): Location: Netherlands (International)Industry: Home DecorWebsite: https://www.coulisse.com/
- [Optronics — Transforming a Print Catalog into a Dynamic Marketing Tool](https://www.publitas.com/customer-case/optronics/): How Optronics Transformed Their 750+ Page Catalog Into An Engaging Content Asset
- [Capitol Lighting — 22% AOV Boost from Digital Catalog Viewers](https://www.publitas.com/customer-case/capitol-lighting/): When Capitol Lighting incorporated a digital catalog into its existing digital marketing strategy, it unlocked a significant boost in its metrics.
- [Intertoys — Increasing Reach through Geographical Targeting](https://www.publitas.com/customer-case/intertoys/): Our team recently worked with Intertoys to achieve the goal of boosting footfall in their brick-and-mortar stores.
- [Heartland America — Making Our Catalogs Measurable](https://www.publitas.com/customer-case/heartland-america/): Established in 1985, Heartland America, is a trusted catalog company offering high-quality products at affordable prices. With free mail-order catalogs and convenient online shopping, we provide thousands of brand-name overstocks, liquidations, and renewed products. Our experienced team sources the best deals, ensuring excellent value. We specialize in unique categories like Nostalgia, As Seen On TV, Coins & Collectibles, DIY, and Refurbished items. We prioritize customer happiness and provide secure ordering and personalized customer service. We offer a one-of-a-kind shopping journey, delivering the charm of a small-town main street to your doorstep.
- [BUTLERS — Creating an Omnichannel Experience​](https://www.publitas.com/customer-case/butlers/): BUTLERS, the family company founded in 1999, is a German lifestyle brand with 1,000 employees. The assortment composing of home accessories, furniture, decoration and gifts is presented in more than 100 stores as well as online in Germany, Austria and Switzerland, and at 33 franchise locations also in other European countries. The company’s domicile is Cologne. The medium-sized enterprise has already won numerous awards for its innovative concept.
- [GD México — ​Increasing Sales While Reducing Printed Flyers](https://www.publitas.com/customer-case/gd-mexico/): View their latest catalog!
- [Connox — Gaining Insights with Measurable Catalogs](https://www.publitas.com/customer-case/connox/): Connox is one of the leading European online shops for premium interior design. The Hanover-based company sells more than 33.000 selected designer furniture items and accessories from international brands such as Vitra, Muuto, and HAY on connox.de, connox.com, and other international shops. In addition to a customer-centric approach and highly modern work structures, Connox GmbH is characterized by a sustainable corporate policy and is committed to treating the environment and its resources responsibly. The Dutch online shop Flinders has been part of Connox since 2021. Together with the sister company AmbienteDirect GmbH from Munich, all three companies form the e-commerce segment of Nine United A/S.
- [Alphamega — Integrating Our Leaflets in Our Ecommerce Website](https://www.publitas.com/customer-case/alphamega/): With 16 stores and 1700 employees to date, Alphamega Hypermarkets are among the largest and most well-known hypermarkets in Cyprus, with a reputation for stocking the finest and most varied selection of local and imported international products.
- [La Anónima — Reducing Our Environmental Impact](https://www.publitas.com/customer-case/la-anonima/): At La Anónima, they work every day so that their customers find much more than what they're looking for when they shop. That is why they strive to provide their customers with the best service, always offering the highest quality products and the freshest produce. It is their commitment to their customers and their families.
- [Delhaize — Improving the Conversion of Our Online Leaflet](https://www.publitas.com/customer-case/delhaize/): Delhaize offers a unique experience and quality service, including online shopping for collection via pick-up points and home delivery. Delhaize offers a wide range with more than eight own-brand ranges and 20,000 high-quality products at competitive prices. Sustainable business is part of daily operations and the brand's commercial mission: the Delhaize team does everything they can to put people and nature first and foremost.
- [Paper Source — Making Content More Engaging](https://www.publitas.com/customer-case/paper-source/): Paper Source is a lifestyle brand that provides inspiration and products that help our customers to live better, give more often, create from the heart and celebrate all of life’s moments.
- [Gall & Gall — Telling the Great Stories of Our Products](https://www.publitas.com/customer-case/gall-gall/): Customer:
- [ConnectMii — Interactive Conference Program Guidebooks](https://www.publitas.com/customer-case/connectmii/): ConnectMii combines the best of physical events and video-enabled convenience. The virtual conference experiences ConnectMii enables are an excellent solution for a wide variety of events – informational, educational, and entertainment events can all benefit from the greater attendance numbers that virtual events provide. ConnectMii makes it possible to feature live speaker presentations, engaging video and educational content, and real-time audience interaction … all from the comfort of your desktop. Presenters answer questions, poll the audience, and participate in panel discussions. Attendees question presenters and chat one-on-one. All presentations are recorded for post-event on-demand viewing.
- [Plein — Improving the Personal Shopping Experience](https://www.publitas.com/customer-case/plein/): Plein.nl has everything you need for your daily care and your pets. Whether your favorite shower gel is almost empty, your toothbrush needs to be replaced, or the detergent has run out, you will get it delivered within 24 hours. From the distribution center, thousands of parcels are sent to Dutch and Belgian households every day. Since 2019, the head office is situated in Maarssen (Utrecht NL), working with a young and driven team. Plein.nl has an affordable and personal range of care products for every customer, and are rightfully very proud of that.
- [Moma — Record High Customer Engagement and Sales](https://www.publitas.com/customer-case/moma/): "Online catalogs allow us to reach a wider audience who otherwise wouldn’t receive our catalog in the mail or know that we have one. Our international community appreciates its easy access, especially after visiting MoMA in New York."
- [PrAna — Reaching a Broader Audience and Reducing Our Environmental Impact](https://www.publitas.com/customer-case/prana/): www.prana.com
- [MediaMarkt — Reaching More People in the Discovery Phase of Shopping](https://www.publitas.com/customer-case/mediamarkt/): Peter Scholtes is Manager Online Marketing and Sales at Media Markt & Saturn, which are two of the most present and notable retail brands in the Netherlands. Media Markt & Saturn have launched digital versions of their catalogs as part of their multichannel strategy, and are now reaching more people early in the discovery phase of shopping.
- [Jumbo — Reaching an Audience We Couldn’t Reach with Paper Catalogs](https://www.publitas.com/customer-case/jumbo/): Ilse van Breugel is an online marketeer at Jumbo, a supermarket chain that is consistently voted as "Supermarket of the Year" in the Netherlands. Jumbo aims to be the ideal supermarket and strives to achieve this with their formula: “Best service, widest range of products, lowest price.” They’ve recently launched their first online catalogs to inspire their customers and to reach more people. So far the results have been very positive, as they are reaching an audience that they couldn’t reach with their paper catalogs.
- [Expresso — Help Customers Move from Inspiration to Purchase](https://www.publitas.com/customer-case/expresso/): Carmen is an online marketer at Expresso Fashion, a Dutch fashion brand for women. They've launched a digital version of their magazine to inspire their online customers, and the results have been very positive. Interestingly, the customer segment that regularly visits the digital magazine is more engaged and spends more than the website average.