The NRF has reported that Easter spending is expected to hit $22.7 billion in 2025. This is a clear retail opportunity, and it’s no surprise we see a big spike in flyer publishing around this time. A lot of brands treat their Easter flyer like a checklist item: change the visuals, throw in some themed offers, and hit publish. But if you’re looking to actually drive engagement and sales, that approach isn’t enough anymore.
There’s one move that can make a real difference, and it starts long before you choose a layout or upload your hero image. It starts with data.
Before you design a single page, go back and look at last year. What worked? What didn’t? When did people start browsing your flyer? These aren’t just nice-to-knows; they should be the foundation of your Easter marketing approach. Here’s how to create an Easter flyer that performs.
Start with Data: Let Insights Shape Your Easter Flyer Strategy
Before you begin designing your next Easter flyer, analyse your historical data. This step is essential if you want your campaign to be intentional, not just seasonal.
Ask:
- What content resonated last year?
- When did traffic to your flyer start to build?
- When did engagement peak?
Use tools like:
- Google Analytics to track user behavior and traffic patterns
- Publitas’ in-platform data dashboard to see flyer-specific interactions such as page views, time spent, and click-through rates
These insights will help you answer important questions, like:
Do you want your Easter flyer to launch early and build anticipation, or would a last-minute push align better with your audience’s behavior?
Let your historical data guide your decision on timing, layout, and promotion strategy.
Choose Your Format: Dedicated Edition or Integrated Feature?
There’s no one-size-fits-all approach to Easter content. Your Easter flyer can take a few different forms depending on your goals and resources.
Option 1: A Dedicated Easter flyer
- Builds excitement with a clear seasonal theme
- Ideal for showcasing Easter-specific products or gift guides
- Encourages urgency with limited-time offers
Option 2: Integrated Easter Section
- Maintains consistent content cadence
- Highlights Easter within a broader product range
- Allows for a smoother customer journey with fewer publication shifts
If you’re unsure, a hybrid approach may work well – adding a prominent Easter section within your standard flyer while featuring it on your homepage or in your email marketing to drive attention.
Curate Content That Converts
Your Easter flyer should reflect the way your customers shop. Use clear categories and purpose-driven layouts to guide your audience through your offering.
Consider including:
- “Spring into Savings”: Limited-time deals and bundles
- Easter Gift Guides: Curated picks by price, recipient, or theme
- Top Sellers or Staff Picks: Build trust by showcasing popular or recommended items
Keep the publication concise, focused, and visually appealing. Each page should have a goal — avoid filler content that distracts from your message.
Boost Visibility and Engagement with Smart Enhancements
Once your content is ready, turn your attention to amplification and interactivity.
For greater reach:
- Partner with affiliates and paid channels that align with your brand
- Share your flyer across email, social, and owned/organic channels
For stronger engagement:
- Embed clickable product links for a seamless shopping experience
- Include video demos or animated graphics to highlight key products
- Introduce a gamified element like a digital Easter egg hunt to increase time-on-page and repeat visits
These features not only enrich the user experience but also increase the likelihood of conversion.
Measure, Learn, Repeat
Your work doesn’t stop once the Easter flyer is published. Some of the most valuable insights come after launch.
Track performance across platforms to see what’s working and needs refining. Focus on:
- Page performance: Which pages get the most engagement?
- Drop-off points: Where are readers losing interest?
- Conversion behavior: What content is actually driving clicks or purchases
This is also where A/B testing can make a real impact
Don’t be afraid to experiment with small changes to see what moves the needle. For example:
- Test whether your front page performs better with different image types, promotional content or a seasonal focus
- See if video content on the first page holds attention better than static images
- Switch up the order of your product placements – do your most popular products get more clicks if they’re featured earlier in the flyer?
- Compare engagement on pages with products vs. pages with product promotions – do readers spend more time or click through more when there’s motion?
Try featuring different types of offers or themes on key pages to see which ones drive more interest.
Use tools like Google Analytics, Powerbi Dashboard, and Publitas data dashboard to monitor these tests in real time. The more you test and learn, the smarter your flyers will become – not just this Easter but for every following seasonal campaign.
These examples above are perfect examples of how our consultancy team can support you in setting up, managing, and measuring these tests, ensuring your flyer strategy is guided by data-driven insights.
Don’t Just Guess – Let Your Easter Flyer Be Data-Led
If you’re investing time and effort into your Easter flyer, ensure it’s not based on assumptions. Your data already holds the answers — from when engagement peaks to which content converts. The smartest shift you can make this Easter is letting that data lead the way.
Not sure where to start? That’s where we come in. Our consultancy team helps brands dig into their flyer performance and turn insights into action — whether it’s refining your timing, tweaking your layout, or making smarter content choices.
If you want your Easter flyer to perform better than last year’s, this is the place to start. Request a data consultation, and let’s build something better together.
